The Power of Digital Transformation  

February 24th, 2:15pm-3:00pm ET

A key element of digital transformation is understanding the impact of technology on your travelers behavior and satisfaction. One of the greatest benefits to having a digitally transformed program is the wealth of insights you gain – where are your travelers traveling, what devices are they using, how much are they spending (and saving), and what challenges are they facing? With these insights you can create a personalized and contextual experience, one that allows your travelers to manage their travel with confidence and ease, wherever they are in the world. This session will explore how a digitally transformed travel program can help you:

  • Design a personalized experience for your travelers
  • Curate valuable and actionable insights
  • Drive travel program value


Jen Bankard
Director, Content Solutions & Conferences, The BTN Group

Charlie Mitchell
CTO, DealCaptains

Trevor Smith
President, Maupin Travel

Sean Parham
Global Travel Manager, Snap

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